Issue 002 · September 2026For founders, marketers & owner-operators · monthlyAll issues
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GTM Signal

Go-to-market with the numbers shown: defining your ICP, positioning, pipeline, outbound and pricing, for SaaS and service businesses alike.

Four glass jars of different sizes on a dark shelf, each filled with glowing orange light
GTM Signal

Same summer, a 32x gap in what revenue is worth

Four deals between June and September, four very different prices per dollar of revenue. The spread tells founders what buyers are paying for.

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Glowing orange bars of different heights standing on a dark surface like a physical chart
GTM Signal

AI took 63% of July's venture money

Crunchbase counted $55 billion of venture funding in July, and $35 billion of it went to AI companies. The cheques are getting bigger and rarer.

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